Tuesday, February 23, 2010

An article about Karma and business from our Tuck School

Karma drives one to have high expectations [Times of India, 02/19/10] Authors Praveen K. Kopalle, Dartmouth College, Donald R. Lehmann, Columbia University, and John U. Farley Dartmouth College, found that some consumers strategically lower their expectations in order to try to increase their satisfaction with a product or experience.


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